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Evolution of the Ukrainian Agrimarket: Past Changes and Required Future Transformations

post from 22 November 2023
In the interview, Dmytro Goncharov, Director of Lukro, discussed the company's strategic moves in response to the dynamic Ukrainian market. Lukro, initially a leading forwarding company in the container market, expanded into trading in Poland due to Russian aggression. Goncharov noted the Gold Rush mentality in trading, with many new players entering for high profits. He emphasized the need for businesses to self-regulate, adapt to realistic market conditions, and have contingency plans. The interview highlighted challenges in Danube ports, such as lack of space for company’s staff. Goncharov stressed the importance of proactive planning in the wake of unexpected events, exemplified by a drone attacks in Danube ports. He urged businesses to think strategically, choose direct loading over warehouses, and be prepared for market fluctuations. Despite challenges, Lukro remains active in trading, showcasing the company's adaptability in navigating the evolving Ukrainian market.
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Summary of the Interview with Dmytro Goncharov, Director of Lukro:

The interview with Dmytro Goncharov, director of Lukro, covers various aspects of the company’s activities, focusing on trading, logistics, and the challenges faced in the Ukrainian market. Here are the key points:

  1. Lukro’s Background and Expansion:

Lukro is a forwarding company primarily focused on the container market, ranking among the top three in Ukraine.

Due to the Russian aggression, Lukro expanded its activities, initiating projects in Poland and engaging in trading through Lukro Poland.

  1. Trading Experience and Challenges:

Lukro entered trading in 2022, building on its prior experience in container shipments.

Trading activities were initially managed by buyers in Constanta, Romania.

The trading landscape saw an influx of new players in response to high profits in the previous year, but many are expected to exit due to more realistic and challenging market conditions.

  1. Competition in the Ukrainian Agricultural Market:

Lukro notes that while the logistics sector has not seen a significant influx of new players, the trading sector experienced a Gold Rush mentality in the previous year.

Dmytro suggests that the market will self-regulate, with only those capable of sustaining normal commercial business levels remaining.

  1. Changes in the Ukrainian Agricultural Market:

Dmytro emphasizes the importance of Ukrainian businesses adapting to the current situation rather than conforming to European standards.

The challenging market conditions are pushing Ukrainian farmers to explore international trading, contributing to the development of Ukrainian businesses.

  1. Challenges in Danube Ports:

Lukro faced challenges in finding space for their staff in smaller cities like Izmail.

The unexpected rocket attack in the Danube ports last summer highlighted the need for companies to have a comprehensive plan in case of such events.

  1. Impact of Recent Attack on the Market:

The recent missile attack on vessel in Port Yuzhny had a significant impact on the market.

Dmytro stresses the importance of companies having a clear roadmap for handling such situations, beyond relying solely on insurance.

  1. Advice to Market Participants:

Market participants are urged to be mentally prepared and have a plan in case of unforeseen events.

Lukro recommends direct loading rather than relying on warehouses in the port, especially for traders dealing with smaller volumes.

  1. Outlook for the Future:

Despite challenges, Lukro remains engaged in trading, emphasizing the need for businesses to adapt and have contingency plans.

The interview concludes with a call for market participants to be prepared for unexpected events and to think strategically about their operations.